How Venues Are
Turning Sponsorships
Into Interactive
Guest Experiences

Traditional sponsorships often rely on logo placement, banners, or signs near an exhibit. While those placements can create visibility, they are often passive and difficult to measure.

CheQRboard gives venues a new way to make sponsorship more interactive, memorable, and measurable. Instead of simply placing a sponsor’s logo on a wall, venues can connect brands to educational games, scavenger hunts, conservation trivia, audio tours, donation matching campaigns, and story-driven guest experiences.

This creates a stronger value proposition for both the venue and the sponsor. Venues can unlock new sponsorship revenue, while brands get to align themselves with meaningful causes, family-friendly learning moments, and measurable visitor engagement.

ZooTampa: A Sponsored Scavenger Hunt With Florida Prepaid

ZooTampa used CheQRboard to create a sponsored scavenger hunt in partnership with Florida Prepaid. The multi-year sponsorship covered the cost of the CheQRboard platform and more.

Throughout the zoo, guests found signage with QR codes that clearly showed the experience was brought to them by Florida Prepaid. Visitors scanned the codes, answered conservation trivia, unlocked letters, and worked toward solving the word of the day. Once they completed the experience, they could visit guest services on the way out to receive a Florida Prepaid-branded prize.

• 22,000 QR code scans
• 6,200 guests completing the full experience
• 91% engagement rate
• 28% of participants playing in Spanish

The Spanish language usage is especially important because it shows the sponsorship was not only reaching English-speaking guests. By making the experience multilingual, ZooTampa and Florida Prepaid were able to engage a broader and more representative audience.

Zoo New England: Sponsored Games and Collectible Rewards

Zoo New England also used CheQRboard to support a multi-year sponsorship that covers the cost of the platform, partnering with Disney Lorcana Trading Card Game.

Visitors complete scavenger hunts and interactive experiences throughout the zoo, then receive collectible cards as prizes at the end. This creates a natural connection between the sponsor, the guest experience, and the excitement of completing the activity.

Rather than a sponsor only receiving static logo placement, the brand becomes tied to a fun, rewarding, and memorable guest journey.

Butterfly Pavilion: Sponsorship That Funds the Platform

Butterfly Pavilion secured sponsorship support from Strategus, a media and advertising technology company, to help fund the cost of the platform.

This is another example of how CheQRboard can help venues create sponsorship packages that are more compelling than traditional signage alone. Sponsors are not just paying for visibility. They are supporting interactive education, guest engagement, accessibility, and measurable impact.

From Static Sponsorship to Interactive Engagement

Companies are increasingly looking for ways to connect their brands to purpose-driven experiences, especially in trusted environments like zoos, aquariums, museums, gardens, and cultural institutions.

CheQRboard creates a unique opportunity because sponsorship visibility can live in two places at once: first, on the physical signage guests see throughout the venue, and second, inside the interactive digital experience guests engage with after scanning the QR code.

That means a sponsor can be tied directly to the moment a guest answers a conservation trivia question, completes a scavenger hunt, listens to an audio story, unlocks a prize, makes a donation, or learns something meaningful about an animal, exhibit, or mission.

Sponsorship That Pays for the Platform

One of the strongest outcomes is that venues are using CheQRboard not only as an engagement tool, but as a revenue tool.

By creating sponsored experiences, some venues have been able to offset or fully cover the cost of the platform. Instead of treating CheQRboard as only an operating expense, venues can use it to create new sponsorship inventory, stronger corporate partnerships, and measurable value for sponsors.

Why Sponsors Care

Interactive sponsorship gives brands something traditional signage often cannot: measurable engagement.

• QR code scans
• Total reach
• Engagement rates
• Game completions
• Time spent engaging
• Language usage
• Donation clicks
• Survey responses
• Content performance
• Calls to action completed

For brands, this creates a more accountable and meaningful sponsorship opportunity. For venues, it creates a stronger story to bring to corporate partners.